World Psoriasis Day, an annual day dedicated to people living with psoriasis and/or psoriatic arthritis, is celebrated on October 29. It is an opportune time to strengthen our resolve to spread awareness, debunk myths and empower patients to seek early and effective treatment for psoriasis.

Psoriasis is a chronic inflammatory disease that causes red, itchy scaly patches, most commonly on the knees, elbows, trunk and scalp. Although it is relatively common, affecting around 2–4% of the general population worldwide, it is a long-term (chronic) disease with no cure. Treatment options are now available that may help achieve clear skin.1,2

This World Psoriasis Day let’s take the first step towards achieving clear* skin

The impact of Psoriasis goes far beyond just the lesions or scars on the skin; it also brings along a psychosocial burden caused by the stigma attached to it.

World Psoriasis Day is a perfect opportunity to break this stigma and UNHIDE PSORIASIS

Using our online platforms, we aim to empower 'Unhide'

Unhide Curiosity

Understand psoriasis well

Unhide Curiosity

Unhide Risk

Learn about risk

Unhide Risk

Unhide Anxiety

Manage the condition better

Unhide Anxieties

Unhide Clear Skin

Speak to your Dermatologist

Unhide Clear Skin


People living with psoriasis and/or psoriatic arthritis share their stories about impact of the disease and how they overcome it.


*No plaque elevation, erythema or scaling, hyperpigmentation may be present


1. Psychological effects of psoriasis. Available [online] at URL: As accessed on September 28, 2020.
2. Godse K. Indian J Dermatol. Mar-Apr 2017;62(2):195-199.